‘WE MUST ACCEPT FINITE DISAPPOINTMENT,BUT WE MUST NEVER LOSE INFINITE HOPE.” Rev. Martin Luther King ,Jr.
When I think of MartinLuther King,Jr, I think of his overall message of hope. His words, his faith,his message have lived on through the decades since his untimely death. We all know who Martin Luther King is and what he stood for.
Now,at the risk of comparing myself to a legend, I know I need to take my lessons from him . I have to ask myself: Who Am I , Really? I need to answer this question first before I can promote myself as an author. It’s called finding your author brand, building your platform and marketing yourself. These have all become necessities in today’s publishing environment.
I take my lead from the experts, experienced writers and authors, who have walked the walk ,like Copyblogger lists 125 ways to build a brand..among some of the tips are:
* KNOW YOURSELF
* KNOW YOUR AUDIENCE
* KNOW YOUR COMPETITION
* BUILD YOUR BRAND~ FIND YOUR UNIQUENESS
And here is a listing of links from other personal branding experts that I found to be very helpful in understanding why personal branding is important:
Joanna Penn,Author and Publishing Consultant , “How to Discover and Build Your Author Brand”
Dan Blank, Online Media Consultant, “Be Your Own Brand”
Cindy Ratslaff, Author and Social Media Strategist.”5 Secrets of Creating a Brand”
Joel Friedlander, Publishing Consultant and Blogger,”Author Branding the You That is Everywhere”
Dan Schawbel, Personal Branding Expert, “An Introduction Into the World of Personal Branding”
These are all questions I have to answer as I move forward in my memoir journey this year. 2010 was my year to learn as much as I could about writing and publishing; to read, study,experiment and ,oh yes, write. 2011 will be my year to hone in on my message. I’m no Martin Luther King,Jr., but I am a person who has survived a thing or too and has lived to tell about it. It will be a story of my faith in God and the miracles I have experienced as a result of that faith. It will be a story of hope that I intend will touch those who need to be touched. My brand will be hope. That’s all I know right now. It will be my guiding light through the upcoming year as I unfold the layers of my story. Someday, I will have a memoir and it will help someone out there believe in the power of infinite hope in the midst of finite disappointment.
And Who Am I ,Really? I am an ordinary person who has lived an ordinary life and feels a calling and a passion to share my faith in God and my hope through my writing. It’s up to me to turn my ordinary lifestory into an extraordinary memoir that will keep my reader turning the pages.
As Lucius Annaeus Seneca said” If one does not know to which port one is sailing, no wind is favorable.”
My direction is set and I know which port I will be sailing to. The winds that get me there will vary and I promise to keep you posted along the way.
I hope you will keep sailing with me. Your presence on my journey will help me reach that port.
If you were to build your brand, what would it be? Who Are You,Really?