“The secret of getting ahead is getting started.” ~Mark Twain
It also has been a lot of hard work, with moments of misgivings and excitement.
Like any writer, I’m used to the hard work of focusing on goals and communicating a message.
And like many others, I tend to shy away from self-promotion activities that scream “Me, Me, Me.” I’ll put it right out there, it feels awkward to ask others for money.
So, how did I go from feeling like a self-promotion-phobic writer to being someone who embraced this campaign and joined in the excitement of its success?
- I had to change my focus from asking for money to reaching new readers and spreading the message of my memoir.
Marketing Expert and Author Sandra Beckwith of Build Book Buzz says it best in this excellent post “Are You a Shameless Self- Promoter?” :
“You’re doing a public service when you do what it takes to get the word out about your book.”
Let me share with you what I think influenced the success of my campaign which hopefully will help others:
*Plan your campaign very carefully, using the Pubslush checklist that is provided to you ahead of time. Pubslush is a program that focuses on books and the staff are very supportive and accessible.
*Email family, friends, established followers ahead of time to explain the campaign and provide links to the Pubslush site.
*A short video is advised to introduce yourself and let people see you and hear what you are offering for their contributions.
*Be realistic about the rewards you are offering. You want to make sure you are able to fulfill them.
*A strong social media presence will help you spread your message. It is recommended that you publish something related to the campaign 3-5 times per week across your social media channels.
* At the midpoint in the campaign, you can offer bonus rewards of your choosing to encourage participation in the campaign.
*Engage with your backers throughout the campaign in the form of personal email thank yous.
What are the benefits of the Pubslush campaign?
Through the process of developing my campaign, I was able to hone in on and refine my message of hope, resilience and courage in finding freedom from emotional abuse. It helped me get into the marketing–mode.
As a result, I have been able to promote Ever Faithful to His Lead: My Journey Away From Emotional Abuse before its official publication in July.
It helped me to gauge interest in the book and spread the book’s message.
It opened dialogue with readers to allow me to fine tune my message and my book.
The conversation has already started. I have met new readers, engaged in meaningful conversations and extended my reach to my target audience.
Where will the money go?
The $2500 raised will go toward fulfilling the rewards and for promotional materials. I had already spent money on professional editors, writing conferences and author platform resources before I started my campaign.
My parting tip on participating in a Pubslush campaign:
Most of all, have fun.
You are introducing your book and its message to the world and you want others to feel as excited as you do about its success.
Enthusiasm is contagious!
Blog Shouts-Outs to my backers!
Dawn Marie Helin, Michael and Patricia DiCerbo, Ceil Drosky, Marian Beaman, Dan Blank, Shirley Showalter, Barbara Techel, Susan Weidener and the Women’s Writing Circle, Victoria Noe, Mindy Rivenburgh, Cyd Madsen, Joan Z. Rough, Sarah Freeman, Linda Hoye, Dick and Lynne Stannard, Justine Schofield, Paula Wozniak, Louise Carlini, Ted and Cate-Russell-Cole, Dorothy Sander, Linda Joy Myers, Madeline Sharples, Dave and Leigh Ann Gilson, Wayne Pooler, Sarah Provost, Lisa Walrath, Ann Boland, Danny VanLeeuwen,Brandon Pease, Gary Pease , Dave and Hattie Gilson, Kathryn Wagoner, Cynthia Morris, Kathryn Pease, Patty Valletta, Mona Schultz, Bianca Pacheco, Paul and Barbara Hebert, John and Mary Sue McCullough, Christina Stark, Jim and Jean DiGiovanni, LaTanya Nelson Davis, Fran Gully, Debra Lobel, Karl Sprague, Sonia Marsh, Pat McKinzie, Clara Bowman-Jahn, Tom Pease Debra Eve, Patty Hall, Karen Leahy and Joe Bunting.
Thank you all for joining me in introducing and spreading the message of Ever Faithful to His Lead: My Journey Away From Emotional Abuse!
How about you? Would you consider participating in a Pubslush Crowdfunding campaign?
I’d love to hear from you. Please leave your comments and questions below~
ANNOUNCEMENT: Congratulations to MaryAnna! Your name was selected in a random drawing of commenters to receive a copy of Pamela Koefoed’s memoir, JoyRide: Life, Death and Forgiveness.
Tuesday, 06/17/14: I’ll be over at Joan Z. Rough’s blog with a guest post on” Why Vulnerability is a Gift in Memoir Writing.” Hope you’ll stop by and join in that conversation,too.
Thursday, 06/19/14: ” Basic Punctuation Every Beginning Writer Needs to Know by Nikolas Baron” of Grammarly
Monday, 06/23/14: “What a Nonagenarian Javelin Thrower Can Teach Us About Memoir Writing by Debra Eve.”